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Vita Craft Cookware & Vitacraft Review



This article will provide an overview of Vita Craft Cookware. Please know that I am not an employee or distributor of the company. My only goal is to give you an un-biased review of the company. Additionally, the name is a registered trademark owned by the company.

Vita Craft Company Overview


• The company first started in 1939

• The company manufactures stainless steel cookware

• The company headquarters is in Shawnee, Kansas

• It employs approximately 100 people

• It does business in the United States, Japan, and other Asian markets

• It is a privately owned company; a family-business

• It operates as Vita Craft Japan, in Japan

• As of 2011, the CEO is Mamoru Imura

• The company belongs to the Better Business Bureau® in the United States

• In Japan, the cookware is sold in Shopping Malls and Shopping Clubs

• In the United States, the cookware is sold in stores, outlets, and through a direct sales business model

Vita Craft Cookware


• Their creed is to produce the world’s most beautiful and most efficient cookware

• The pieces are created one at a time, not mass produced

• Their pots and pans come with some extra features such as self-storing covers, burn safe knobs and finger guards, extra safe handle, and comfort fit grip

• The pans feature a vapor seal which allows you to have “waterless” and “greaseless” cooking

• They use a unique multi-ply material, a combination of steel and aluminum

• The products come with a life-time guarantee

• There are no minimum orders

• Customers can place custom-made-orders if they want to

• The best way to sell the products is by using the party-plan

• Orders are shipped directly to the customers, from the company

• The products are made in the USA.

To become a distributor, you can simply call the company directly at (913) 631-6265 or fill out the web-form on their website. Once you do that, you will be referred to a Master Distributor. That person will become your sponsor and help you get started. I couldn’t find out how much the registration fee is. Also, I did some research on eBay® to get an idea what the prices are. Most of the Vita Craft pots and pans were selling for a reasonable price; similar to what you would find in a department store.

Final Thoughts


After conducting a thorough analysis on the company, I think they have a unique business opportunity for anyone interested in starting a direct sales business; especially if you enjoy cookware or cooking. They have many great things going for it. They have amazing products, a sound reputation and dominant market share. Your key to success is to get started, focus on a selling strategy and never quit. If you can do that, you will achieve success with this company.

On a side note, I want to hear from you. Have you ever used the pots and pans? Are you a current or former distributor? Please share your opinions, product testimonial, or personal success story with the rest of our online community. Just fill out the web-form below to get started. Thanks for reading my review.

Source: Most of the information on this web page was collected from the

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Have A Great Story About This Topic?

Are you a fan or happy customer of Vita Craft Cookware? If so, please share your product testimonial or success story with the rest of our online community. Just fill out the web form below to get started. Thanks.

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What Other Visitors Have Said

Click below to see contributions from other visitors to this page...

Vita Craft Cookware: The Best Quality Investment I Ever Made  Not rated yet
I invested in a set of Vitacraft cookware over 23 years ago. These products have held up amazingly well depsite over 2 decades of frequent and heavy use....

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A door-to-door salesman came to our door 24 years ago right after my husband and I were married. We bought a set that included the electric frying pan ...

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I have had my full set of Vita Craft cookware since 1972. My fry pan is warped now and I am missing almost all of my handles and don't know who to call ...

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I bought my Vita Craft pots and pans before I got married in 1953. They have lasted me through my four children and also many, many cooking meals and holidays....

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If you are looking for a Vita Craft Outlet, you are in luck. Sometime around 2007, Vita Craft Corporation opened an outlet store in Shawnee, Kansas. You ...

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The Vita Craft Corporation has an outstanding reputation for manufacturing high quality stainless steel cookware. The company has a large market share ...

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