The Key to Developing Long-Term MLM Income

by Chuck
(MD)

What is the key to developing long-term MLM income? Is it joining the right opportunity? Is it switching to a new company every few years, and bringing your downline with you to the new opportunity? I don’t think so. I believe the real key to long-term MLM income is to develop long-term relationships with your customers and distributors.

It’s a proven fact that it’s cheaper to sell a new product or service to an existing customer than it is to go out and find a new customer. Yet, most distributors ignore this advice and spend most of their time looking for new people to recruit. What a shame!

I think it’s a much wiser idea to invest some time and money cultivating relationships with your current distributors and customers. Rather than spend $50 to find a new customer, why not send two $25 gift cards to two of your current customers? I think this is a much better business strategy. Your customers will enjoy the gift card and stay with you longer, just because you showed some appreciation.

I’ve always admired some of the top Amway distributors who have maintained a large group for 30 or 40 years. One of the reasons they keep their group and team together is because they develop long-term relationships with them. They have meetings, provide business education and keep in touch with their group often. This is such a simple, yet very effective way to keep your group together.

Don’t sponsor a new distributor and forget about them. Call them a few times each month. Send a weekly email and a monthly newsletter. Keep in touch. Send them a Christmas card. Let them know that you care about them as a person too, not just as a distributor. This will have a major impact to the bottom line of your business. Your retention rates will improve and you will make more money. I hope that helps.