Surveyed MLM LeadWhat is a surveyed MLM Lead? It is a person who responded to a survey about starting their own home-based business. The person answered specific questions about what he or she is looking for in a home-based business. Most MLM Lead Companies place generic ads in the newspaper and on the Internet to acquire new leads. In many cases the ad features a survey, which consists of 3-5 different questions. Some of the common questions include: • How much money to you have to start a home-based business? • How much time do you have each week to grow your business? • How much money can you afford to invest in your business each month? • What type of products do you enjoy most? Health, Beauty, information technology, energy drinks, etc. • Do you have any previous sales or entrepreneurial experience? • Do you have previous experience in the home-based business industry? This covers most of the questions, but once in a while you might find a different question. Please keep in mind that most surveys don’t ask specific network marketing questions. If they did, they wouldn’t get as many respondents. After all, most people aren’t interested in joining our industry. Your Real Target Market Don’t let that upset you. Instead, please realize that the real target market for our industry is people already involved in network marketing. Most of the people who fill out these online surveys are not in your target market. Instead they are aspiring home-based business owners or disgruntled employees or unemployed folks. That means that if you work hard (and are lucky) you will only sponsor a real small percentage of these surveyed leads into your
MLM Downline.
That being said, there are still some advantages or surveyed MLM leads. First of all, you know the lead expressed an interest in starting a home-based business. You also know the answers to the questions from the survey. You know how much money they can afford to get started, how much they will have to invest in their business each month, and whether or not they have previous experience in the home-based business industry. In most cases, you also have the date the person completed the survey and the IP address from their computer. Disadvantages of Surveyed Leads On the other hand, the major disadvantages of this type of MLM lead is that you don’t know how many times the leads have been sold to other distributors. Most of the time, lead companies sell each lead up to five or more times. That means that several other distributors have purchased the same leads and probably contacted them about their business opportunity. By the time you contact the prospect, they are tired of “receiving another call” or they have already found a business opportunity to join. Another disadvantage of surveyed MLM leads is that you never get to see the actual survey that was used. Sure, you will get the responses to the questions they answered. But you’ll never know how many other questions were on the original survey. You won’t know if they were “enticed” or “rewarded” to complete the survey. And, you won’t know which website the leads came from. The final disadvantage of a surveyed MLM lead is the cost. In many cases, surveyed leads cost 3 to 10 times more than regular MLM leads. Despite some of the disadvantages of purchasing surveyed MLM leads, I still think they are a good option for most MLM distributors. After all, having leads is better than not having leads. And if you are good at phone presentations, you will close some sales presentations and sponsor new distributors. Regardless of what types of leads you purchase, your ultimate key to success is your follow-up and phone skills. If you don’t plan on calling the leads, don’t waste your money purchasing leads in the first place. How to Create Your Own Leads If you really want to succeed with surveyed MLM leads, I recommend you create your own survey online, instead of purchasing leads. All you need to do is post a survey on your website or blog. Come up with three to five good questions. Once you survey is created and online, focus your marketing efforts on driving traffic to your survey. As people fill out the survey, follow up with them promptly. If you can do that, you should get pretty good results. Final Thoughts In conclusion, a surveyed MLM lead is someone who responds to a survey about starting their own home based business. You can purchase this type of lead from many different lead companies. Before you spend lots of money, I recommend you “test your results” with several different lead companies. After all, some companies are better than others. Finally, if you are patient and internet savvy, I recommend you create your own survey on your own website. Once that is done, drive tons of traffic to your site and follow up with your respondents promptly.
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