Opt In MLM Email LeadWhat is an opt in MLM email lead? Personally, I would describe an opt in MLM email lead as someone who visited your website or blog and entered their contact information into your opt in form or web form. By doing so, they gave you permission to contact them from time to time with relevant information such as your newsletter, training series, special offers, etc. How it Works If you’ve ever visited another website before, you’ve probably seen opt in forms where people were asked to enter their contact information, such as name, email and phone number. Normally, visitors are enticed to do so by receiving a free report, free eBook or monthly newsletter in exchange for their contact information. Once someone visits a MLM website and submits their contact information, they become an opt in MLM email lead. They are no longer a visitor. Does that make sense? If you have your own blog or website, it is imperative that you collect leads. You MUST have a web-form or opt-in box on your website where you can collect leads. Here’s why. The Truth about People Most people need to see a marketing message 5-10 times (or more) before they take action. In other words, most people won’t buy your product or service the first time they visit your website. A few might, but 98% or more won’t buy the first time around. For every 100 people who visit your website, 98 or 99 of them will not buy your product or service right away. But if you can get a small portion of these visitors (8 to 20) to give you their contact information, you have a decent chance at selling them your product or service later on. That’s why you need to collect their contact information so you can send them frequent messages and updates about your products and services. If you don’t collect leads, you are wasting a large portion of your advertising and marketing budget. What to Do with Leads Once you collect leads, your key to success is to EDUCATE your leads, rather than trying to sell them. If you constantly send them a barrage of sales messages, they won’t stay subscribed to your newsletter very long. However, if you provide them lots of great free information and training, you will achieve much better results. Remember, people like to buy, but no one likes to be sold. The Problem with Buying Leads On the other hand, I think it’s important to let you know that you can purchase an opt in MLM email lead list from a lead company. The problem with doing this is that the leads didn’t opt in to your offer. Instead, they opted in to the lead company’s list. Therefore, the prospect never actually gave YOU permission to contact them in the future. Does that make sense? That’s why these leads aren’t as good as the leads you generate yourself. Final Thoughts In conclusion, an opt in MLM email lead is someone who visits your blog or website and submits their name and email into your opt-in form. By doing so, they give you permission to contact them in the future with special offers, newsletters, training emails, etc. Your key to success is to create your own opt in MLM email lead list rather than buying this type of lead from a lead company. Once you get your leads, your key to success is to send frequent emails that EDUCATE and HELP your leads, rather than trying to sell them something. By doing so, you will generate more sales and make more money.
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