MLM Marketing Help: 5 Marketing Tips to Grow Your MLM Business

by Chuck
(MD)

In this article, I would like to provide some MLM Marketing Help. If you are like most network marketers, you’re struggling to find new customers and distributors for your team. Your upline has probably taught you to make a list of everyone you know, utilize the three foot rule, and to pitch your business to everyone you meet.

While that might have worked in the 1960s and 1970s, I don’t believe it is the best way to build a MLM business (or any other type of business) in modern times. I’ve found that marketing is the key to success in any business. I define marketing as the process of getting someone to know you, like you and trust you, and want to do business with you. So, if you are simply out there pitching your opportunity, you probably won’t get very good results.

I’m by no means saying you shouldn’t talk with people that you know. You should. But your approach is what’s most important. Before you mention your opportunity or products, do yourself a favor and ask questions. Find out if they have a need that your products or opportunity can satisfy. In addition, here are few more MLM Marketing Help Tips, listed in no particular order:

1. Get People to Contact You First: One of the best tips I can give you is to get people to contact you first. Whoever initiates a conversation first loses. Never forget that. It’s much better to have people ask you about your business opportunity, than you try to pitch it to them. The best way to do this is to advertise, and follow up with people who contact you.

2. Don’t Expect Success on Your First Contact: Most people need to see a message 10-20 or more times before they respond. Most people you share your opportunity with will not join. Even if you are good at sponsoring people, close to 90% of the folks you talk to won’t join your team right away. However if you follow up consistently, you can increase your success rates.

3. Never Stop Following-Up: Never ever stop following up with your leads. Don’t bug or annoy them, but keep in touch with them every 90-120 days. I recommend you use an auto-responder service and send weekly emails (at a minimum) to your leads. Or, you could send a monthly newsletter to all your leads. This "keeps your business" in front of them at all times, which positions you for future success.

4. Find a Way to Be Different: All businesses need a unique selling proposition. This is what separates you from your competition. You need a way to be different than other network marketers, and distributors in your company. For instance, you could start a weight loss blog and call yourself “Mr. Fat” or something different.

5. Don’t Ever Pitch People: Stop pitching people. It’s annoying. Instead, you need to develop posture and be sales professional. Never explain your opportunity to anyone unless they ask you too. The quickest way to lose friends is to "puke" your business opportunity on others.

In summary, these are my favorite MLM Marketing Help tips I can offer you. Remember, marketing is the key to success in any business; especially in network marketing. Make sure that you spend time to develop your marketing skills. Also work on your posture and leadership skills. By following the advice listing in this MLM Marketing Help Article, you will be well on your way.