MLM Lead Program
What is a MLM lead program? And what do you need to know about this type of program? In my opinion, there are several different examples of a lead program. But let me start by giving you a definition. I define it as a program where you get leads. It can be paid or free. It can be membership based. Simply put, it’s a program you can participate in to get leads.
Buying Leads from Lead Companies
There are several different MLM Lead programs out there. For example, you can visit any MLM Lead Company and purchase leads. You can sign up for a monthly commitment (on a subscription basis) or make a one-time purchase. This is what most networkers do to get leads. They simply buy leads from a lead company.
Unfortunately, I’ve found that this type of MLM Lead Program isn’t the best option for most network marketers. I’ve written about this on several pages of my website, but I think the biggest problem with purchasing leads from a lead company is that the leads aren’t exclusive. That means you are probably sharing your leads with five to ten other networkers. Also, you don’t know if the leads are people from your target market: other network marketers. In most cases, the leads are simply opportunity seekers or people looking for a job. Typically, this type of lead is a waste of time.
Another example of a MLM Lead Program is a COOP. In many cases, a successful upline distributor will let members of her downline pool their money together to purchase advertising. When this happens, the leads are shared amongst everyone who participates in the COOP. So if Johnny invests $200 in the COOP and Susie invests $100, Johnny would get twice as many leads as Susie. Does that make sense?
In my opinion, there are several problems with using the COOP program. First and foremost, the upline has complete control over the ads. If she doesn’t know how to write an effective ad, you will get poor results. Also, you are giving your complete trust that the upline is properly sharing the produced leads with everyone who participates in the COOP. You have no control or oversight in the process. I’m not saying your upline will cheat you, but I do think you should have some control and involvement in the process.
Additionally, the upline normally places the wrong type of ads. He normally will create “work from home” ads that appeal to the unemployed, disgruntled employees or people looking for a job. In other words, the upline isn’t advertising to your target market: other network marketers. Once again, most of the leads will be a waste of time. The advertising might produce a few new distributors, but probably not.
I do believe that participating in a COOP or buying leads from a lead company is better than doing nothing, but I don’t think it’s the best solution. Instead, I think it’s best to develop your own MLM Lead Program. That way, you have complete control over the entire process. You can create the ad, pick the advertising methods, and have exclusive ownership of all the leads. This is the ideal situation.
How to Develop Your Own Lead Program
So, how do you do this? It’s really simple. In fact, you have two options. You can advertise for customers or for potential distributors. Either method works fine. Your key to success is to clearly identify your target market (for each category) and then write an ad that focuses on that group of people.
So if you are selling a weight loss product, you should write an ad that appeals to people who are overweight and want to lose weight. You don’t want to focus on advertising to people who are overweight but don’t care about their weight.
So you could write a catchy ad such as “Trying to Lose Weight? Frustrated with your results? Achieve success with our world class weight loss products. Call (555) 555-5555.” This ad would focus on your target market and would probably produce better results than a COOP or MLM Lead Company leads.
On the other hand, if you are looking for distributors, it’s much better to promote a generic MLM Training Product, rather than promoting your business opportunity. If you promote a MLM Training Product, such as an eBook, you can create immediate sales, and make money even if people don’t join your business opportunity. Additionally, these sales will reduce or offset your advertising costs, so you can continue to advertise. And you can offer your business opportunity on the back end. You can learn more about how to do this in the
Magnetic Sponsoring Course.
In conclusion, if you are serious about network marketing, you need to develop your own MLM Lead Program. If you are just starting out, you can test the waters by buying leads from a lead company or by participating in a COOP. That’s a great way to get started. But ultimately you need to learn how to generate your own leads that focus on your target market. Once you know how to do that, you will achieve network marketing success.
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