MLM Lead Generation Websites
What are MLM Lead Generation Websites? And what is the key to building successful MLM Lead Generation Websites? I define a lead generation website as a simple, one-page website designed to generate leads for your business. Most distributors simply use a company replicated website to promote their business. I believe that is a fatal mistake (more on that in a moment). In my opinion, it is vital to have your own unique capture page to generate your own leads.
Before You Get Started
But before you just go out and create your own capture page, you need to develop a game plan first. In my opinion, there are a few simple things you can do to increase the effectiveness of your lead generation website. Make sure your MLM Generation Websites follow this advice.
Steps to Success
First and foremost, your website must be different than everyone else online. It must be unique. If you are using a replicated website from your MLM Company or from your upline you are doomed for failure. This happens for two reasons. The first reason is that thousands of other distributors are promoting the same website, so you have no way to stand above the competition. Secondly, the search engines consider replicated websites duplicate content and will not list them in the search results (normally). This means you won’t get any free traffic from the search engines.
So, you need to create your own unique, one page website to generate leads. If you aren’t internet savvy, you can have this done for less than a couple hundred bucks. It’s very reasonable. All you need is a domain name, a hosting account, and an auto-responder. This should cost around $50 up front, plus another $20 to $40 per month.
Next, good MLM Lead Generation Websites are short and to the point. A good capture page should take 15-30 seconds to read. That’s it. You don’t want to give your prospect so much information that they feel information overload. Instead, you want to arouse curiosity and persuade them to give you their contact information. In my opinion, all you need is (1) a catchy headline, (2) 3-4 bullet statements addressing the problem or issue, and (3) a good offer to entice them to enter their contact information. A good offer could be a free report, free eBook, training boot-camp or anything else with a high perceived value.
Traffic to Your Site
Once you have your capture page up and running, your next key to success is traffic. Ideally, you want a tidal wave of targeted traffic visiting your website every day. The secret to success is both quality and quantity. Your target market is people actively looking to get involved in network marketing. You should try to get hundreds or thousands of visitors to visit your capture page every day, since only a small portion of your visitors (normally 3-7%) will give you their contact information and become leads.
You can drive traffic to your capture page with pay-per-click ads, video marketing, article marketing, SEO tactics and a variety of other methods.
In summary, the keys to success when creating MLM Lead Generation Websites are to (1) be unique and have your own one-of-a-kind capture page, (2) keep your capture page short and to the point, (3) provide a good offer that entices the prospect to give you their contact information, and (4) drive lots of targeted traffic to your capture page. By following this advice, you will generate lots of leads for your network marketing business.
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