MLM Lead Generation Online
What is MLM Lead Generation Online? And how do you do it? In my opinion, it’s quite simple. To succeed with MLM Lead Generation Online, you shouldn’t use a company replicated website. Instead, you want to be different than everyone else online. Additionally, you must have a game-plan of what you will do with your leads. Otherwise, you are just wasting your time and money. Here are the three elements of generating leads online.1. Capture Page: Everything starts with a capture page. This is a simple one page website with the purpose of converting your visitors into leads. You can use an auto-responder to capture leads, or you can use a simple “contact form.” Either method works fine. Your capture page should have a catchy headline and persuasive sales copy. You can use a video or audio if you want too. The secret is to give your visitor enough information to spark their curiosity, but not too much information to overwhelm them. If you don’t feel like creating your own capture page, you can normally hire someone to design a page for you for around $100. 2. Good Offer: The second step to MLM Lead Generation Online is to create a good offer. In other words, what is going to make your visitor want to give you their contact information? For example, you could give away a free eBook or special report. Or, you could give away an “email training series” or something similar. Your key to success is to provide something with a high perceived value. This will make your visitors feel like they are getting something for nothing. 3. Traffic: Once you have your capture page and offer set up and ready to go, your next step in the MLM Lead Generation Online process is to get traffic. I recommend you start with pay-per-click advertising. This is the fastest way to generate traffic to your capture page. If you’ve never done pay-per-click advertising before, you might want to check out this Pay-Per-Click and Google Adwords Course. You have the choice to use Google or MSN. I’d start with Google and stick with their system until you learn what you are doing. As you start getting traffic to your capture page, you need to evaluate your progress. In other words, you need to know your conversion rates. A typical conversion rate is probably 5-10%. That means that 5-10 of every 100 visitors will provide their contact information and become leads. If you are spending twenty cents per click, 100 visitors will cost you $20. If 5% of your 100 visitors give you their contact information, you will generate 5 leads. In this example, a lead would cost you $4 each ($20 spent / 5 leads). Personally, I think that’s pretty good price for one lead. If you are on a limited budget, you can use article marketing, video marketing, social media and several other free sources to promote your capture page. Once you get leads, your next step is to call them. You need a script or game-plan on what you will say to them. I recommend you ask your leads questions, that get them talking. Find out what they are looking for a try to fill a void. Don’t make the mistake of pitching your business opportunity right away. This will scare them off and give you poor results. Instead, position yourself as a leader and you will do much better. In conclusion, the three simple elements of MLM Lead Generation Online are to (1) get a capture page, (2) create a good offer, and (3) drive lots of traffic to your capture page. If you can do this, a small portion of your visitors will become leads. And if you follow up with your leads properly, a small portion of your leads will become distributors or customers. It really is that simple!
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