MLM Lead Company
What should you know about a MLM Lead Company before you purchase leads? That’s a great question. For the purpose of this article, I want to teach you how to evaluate a MLM Lead Company before you spend any money. Please know upfront that I am not a huge fan of lead companies. I always think it’s a better idea to generate your own leads, rather than purchase them. That being said, if you do decide to purchase leads, here are seven helpful criteria to help you evaluate the lead company.1. Reputation: Once you find a potential lead company, you need to research its reputation. Do an internet search to find out how many complaints the company has against it. Look for articles from people who have used the service, but are unhappy with it. If you find tons of negative publicity that is probably a warning sign to avoid that company. 2. Cost of Leads: How much does the company charge for leads? While cheapest isn’t always the best, it should be part of your evaluation criteria. What is the price range for the different types of leads they sell? Make sure you compare these prices with other lead companies, before you purchase leads. 3. Testimonials: Does the website offer testimonials? If so, that’s a good thing. While you can’t take any testimonial at 100% face value, you should at least look for testimonials. If a company is good, they will have plenty of testimonials from happy customers. 4. Age of Company: How old is the lead company? Was it set up yesterday? Or, has it been around for five, ten or more years. I think it’s best to work with a company that is established and has been in business five or more years. With new companies, it’s often hard to tell if they are legitimate or scams. However, most crappy companies won’t make it in business for five or more years. So if you find a company that’s been around for a while, that is a definite plus. 5. Return on Your Investment: This is the single most important criteria for you to evaluate. What type of return did you get on your investment? If the leads were more expensive, but you had a high sponsoring rate, that’s much better than purchasing thousands of low cost leads where you don’t sponsor anyone. Remember, return on investment is much more important than price. The only way to determine your return on investment is to evaluate your results. 6. How they Get Leads: You should find out how the MLM lead company gets leads. What websites do they use? What information do they ask the prospects? Are people enticed to give their name, email and contact information, in exchange for something free? Spend some time talking with the company to find out how they get leads. Ask them to show you their websites, capture pages and opt-in forms they use. 7. # of Distributors leads are sold to: Many lead companies sell the same leads 5-10 times. That means you have lots of other distributors calling the same leads. Ideally, you want exclusive leads that you don’t share with anyone else. At a minimum, you want to know how many times the same leads are sold to others. Final Thoughts Once again, these are just seven of my favorite criteria for evaluating a MLM lead company. While I am not personally a big fan of the lead companies, some people are. It’s up to you to find out what lead source you are comfortable using to grow your network marketing business. As always, you should test your results and try several different companies to find the best option. If you have experienced success purchasing leads from a MLM lead company, I would like to hear from you. Which company did you use? What type of results did you get? How long have you been using the company? How did you learn about the company? To share your story, simply fill out the web-form below. Thanks.
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MLM Opt In Leads
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