MLM Ezine
What is a MLM ezine? And how does it work? An MLM ezine is an online newsletter that you send to your email subscribers. Here’s how it works. When you have your own website or blog, you can add an opt-in form where your visitors can enter their name and email. When they do this, they are giving you permission to send them future emails. Please know that most people won’t just give you their contact information. Instead, you will need to entice them with a free gift, such as a special report or free eBook. To place an opt-in form on your website, you need an auto-responder. An auto-responder is a software program that allows you to create pre-written messages, and then send them automatically at a frequency you determine. Some of the leading auto-responder companies include Aweber, Get Response, and Constant Contact. Personally, I use
Aweber.
Most auto-responders are real inexpensive and will cost you $20 to $50 per month, depending upon the size of your list.There are many benefits of creating your own network marketing ezine. Here are a few that come to mind. • To sponsor more distributors and get more customers • To build a List of prospects and customers • To make more money and create multiple streams of income • To automate your recruiting efforts • To establish credibility with your prospects • To drive traffic to your other websites As I learned a couple years ago from Mike Dillard’s classic eBook,
Magnetic Sponsoring
top earners focus on 3 activities. They (1) build a list, (2) build a relationship with their list, and (3) monetize their list. If you are smart, you will follow that advice. In fact, this advice is probably the most important information on my entire website. Regardless of your company, or even your industry, you should implement those three steps into your business.
Top 10 Tips for Success with Your MLM Ezine
1) Provide Value: Don’t make every email a sales message. Be creative, be original and be yourself.2) Think Like Your Subscriber: Figure out what your subscriber’s problems or questions might be, and provide good solutions. 3) Communicate Regularly: Some people might disagree with this, but I think it’s important to send daily (or at least weekly) messages. That way, you stay in touch with your subscribers on a regular basis. 4) Create HTML Messages: If you don’t know what this means don’t worry. A HTML message is a message that allows you to create a nice color-schemed layout. It makes your message look professional and also allows you to track how many people click on your links and/or open your emails. 5) Don’t Pitch Your Business Opportunity Very Often: Do not pitch your business opportunity in your MLM Ezine very often. Your subscribers won’t like this, and they will end up unsubscribing. 6) Build Your List: Focus your marketing dollars on building your MLM Ezine subscriber list. 7) Focus On Relationship Building: Your ultimate goal is to build a good relationship with your subscribers. That way, they look forward to getting your emails and will read what you sent them. 8) Mix Things Up: Don’t send the same type of message every time. Use videos, articles, quotes, pictures and whatever else you can think of to get creative. 9) Monetize: You should recommend affiliate products in some of your messages. I recommend a 4:1 ratio. Send 4 regular messages and recommend an affiliate product in your fifth message. 10) Repeat: Keep following the steps above and you will achieve success with your MLM ezine. Remember, the money is in the list!
Conclusion
In conclusion, I believe that all successful online network marketers need to have their own MLM ezine. The benefits far outweigh the small cost. To get started, all you need is a website, email account and auto-responder. Your ultimate goal is to build a large email list with thousands of names, who you have a good relationship with, and can recommend products to(monetize) your list whenever you want. Remember, the bigger the list, the more money you make!
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