Downline MLM Networking Tips
What does the term downline MLM networking mean? I describe downline MLM networking as the process of building relationships with your downline. Many distributors make the common mistake of sponsoring a new distributor, and then never talking to them again. It simply amazes me how many people get sponsored into this industry and then get “left behind.” In my opinion, that should never happen. Sponsors have an obligation to teach, train and motivate the people that they bring into the business. And if you don’t learn how to teach, train and motivate your downline (and build relationships with them) you will continuously have to keep sponsoring new people into the business, because everyone else quit. You must focus your time an efforts on building relationships with people in your downline. This includes the people you personally sponsor, the people they sponsor and so forth. At a minimum, I recommend you build relationships with at least ten people in each “leg” of your organization. The best way to do this is to communicate often. You can use email, live events, face to face time and the telephone to build relationships with your downline. You can send thank you cards and congratulations notes when people reach new milestones. You can send them words of encouragement. The most successful distributors are the ones that understand the concept of “downline MLM networking.” Remember, it’s easier to keep a current customer than it is to go find a new customer. During my time in Amway, I heard countless stories of people who had distributors and customers in their organization for 10, 20 or even 30 or more years. In my opinion, these people stuck around because of the relationships they had with their upline. If you want to achieve similar results, you must learn how to develop relationships with people in your downline. If you can learn how to apply these simple concepts into your business, you will see a drastic improvement. You will have better retention rates in your organization, and you might even have “bigger” orders per customer. Remember, people like to do business with people that they like.
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