Downline Lead MLM: How to Get Referrals from your MLM Downline Distributors

by Chuck
(MD)

What should you do with a downline lead MLM? Personally, I define a downline lead MLM as your downline distributor’s warm market. The downline distributor can be someone you personally sponsored or someone in depth.

If you are a serious network marketer, you need to be a leader. That means that you need to contact everyone in your organization and build a relationship with them. Typically, only 10% of your team will be business builders. Since 80-90% of your organization isn’t business builders, you have a huge opportunity to get leads and referrals from these retail customers and wholesale distributors.

In other words, you should ask everyone in your organization for referrals. Even though they aren’t interested in sponsoring people or building a business, you can get 5-10 leads of people they know, and then you can follow up with those people.

Here’s a real world example. You sponsor Jim who sponsors his sister, Sally. Neither Jim nor Sally is a business builder. Instead, they simply enjoy purchasing the products at the wholesale price. They have no desire in building a large sales organization.

However, you realize that Jim and Sally each know at least 200 people, probably more. So you call them up to introduce yourself and build a relationship with them. You ask them if they wouldn’t mind if you sponsored a couple people for them. If they agree, you ask them for a short list of 5-10 people from their warm market. If possible, you ask them the sharpest 5-10 people they know who are successful.

In return, you contact the people for them. You qualify the prospects and show them the business opportunity. If they are interested, you sponsor them and place them under Jim or Sally. Or, you can make Jim or Sally their sponsor, but you work with them personally.

It really is that simple. Remember, everyone knows at least a couple hundred people. And most people have an even larger sphere of influence. After all, how many Facebook® friends do you have? Rather than you trying to find hundreds of new distributors yourself, you should work with the non-business builders in your downline to get referrals.

Most sales professionals follow this same advice. I know plenty of car salesman, realtors, and insurance agents who get most of their clients through referrals. If you provide good customer service to your existing clients (or distributors) you won’t have any problem getting referrals. Best of all, it’s free!