Article Marketing Guide
Today, I’d like to share my favorite article marketing guide. These are some helpful tips I have learned during the page three years in my internet marketing journey. I’ve found that many folks don’t know much about article marketing, or how to use it effectively to grow their business. In the paragraphs below, I will share some helpful ideas to teach you the ropes of article marketing. Let’s get started.Reasons to Use Article Marketing First and foremost, there are two reasons to use article marketing to grow your online business. The first reason is to send more traffic to your website. When you have hundreds of different articles posted on hundreds of different article directories, you will get lots of free traffic to your website. The second reason to use article marketing is for building inbound links to your website. This helps improve your SEO. If you can post hundreds of articles online, you will get lots of inbound links to your website. Whenever someone republishes one of you articles, you will get additional links. These are the two major benefits of article marketing. Creating Quality, Original Content The next thing I would like to teach you in this article marketing guide is that it’s vital to create content for your own blog or website first. When you write articles for article directories, you are helping them grow their website free of charge. I think it’s much wiser to create content for your own website first, and then write articles (or hire someone to write articles) to submit to the article directories. At a minimum, you want to have at least 100-200 pages of content on your personal website. Also, it’s a horrible idea to spin content from your own website and then have it posted to article directories. It’s much better to write a new article, than spin an article. In addition, you don’t want to ever copy the content off your website and post it in the article directories. The search engines hate duplicate content, and you might even get penalized for this. If you are going to post content to an article directory, make sure it is original content. Helpful Tips My next piece of advice in this article marketing guide is that you should be consistent and think long term. Ultimately, your goal is to have thousands of articles spread across hundreds of directories. In most cases, this will take several years to do. But, that’s okay. You simply need to post a few articles each week, and never stop doing it. Don’t be shortsighted and expect instant results, either. Realize that it takes time to build the momentum with your article marketing efforts. Another helpful tip is to focus on the best article directories. Not all article directories are created equal. Rather than focus on hundreds of different directories, I think it’s much wiser to find 5-20 article directories and create lots of content for those article directories. To evaluate an article directory, you can research its Alexa Rank, age, pages indexed, and reputation. I also recommend you compare 20-100 different article directories to find out which ones offer the best results. In addition, you must also understand that article marketing should only be one part of your overall online marketing strategy. I think it works best when it is combined with video marketing, pay-per-click, solo ads, forum commenting, blog commenting and email marketing. I’d recommend that you make it a goal to do 1-3 articles per week and post them to article directories. But, don’t forget to mix things up and build links using other methods too. Next, it’s vitally important to make sure your articles are high quality content. Let’s face it; the article directories are saturated with crappy articles. You need to make it a point to write high quality, keyword focused articles. Your articles must educate or entertain (preferably both) your readers, so they are persuaded to read your author bio and click on your link. Make sure your articles have a good title, are organized well with an introduction, main body and conclusion, and have a well written author bio with a link to your website. Final Thoughts If you can follow the advice in this article marketing guide, you will get better results with your article marketing efforts. The most important thing to remember is to (1) research your keywords, (2) write high quality articles, (3) submit your articles to the leading directories, (4) be consistent and think long-term, and (5) combine article marketing with other marketing strategies, too. I hope this article marketing guide helps. Good luck!
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